In B2B marketing firms the majority think primarily about outbound or direct methods—Marketing communications aimed at direct clients or prospective customers. The goal here is to make your service compelling enough for your audience to respond to the offering. Those are all great marketing techniques. But the market has expanded for B2C sales, and the […]

In marketing strategy, companies can choose either demand generation or demand creation. Demand creating means introducing new categories of products or services that the consumers don’t understand. Demand generation, however, aims at providing solutions to existing problems which have already existed in the market, thereby addressing market demand. Marketing can ensure that budget is spent